I write some marketing copy sometimes, and I have to laugh. Businesses are all over inbound marketing and content creation. Which, well, fine. I don’t mind—it employs writers, disseminates sometimes-useful information, and it’s better than yet another insipid Super Bowl commercial.
Quick: What’s the difference between “editing” and “proofreading”?
Reading this headline, you’ve probably come up with a pretty good answer already. I know I did when I saw people arguing about it. Book marketing seems like one of those clean-cut responsibilities.
Earlier this year, a comic book shop owner in Florida took comic publishers to task for being too political. His argument is comics should be an apolitical space, where no one needs to worry about “left” or “right.” Comics, he argued, needed to provide a comforting embrace for everyone, rather than adding fuel to the fire of divisive politics.
Back the fuck up, please. Comics are a safe space? Publishers need to get their politics out of his store?
Has he ever read a comic book in his life?
Genre is one of those words that gets tossed around in book circles frequently. We talk about “genre fiction” more often than not, sometimes with a disparaging note in our voices. We’ll talk about kinds of movies or music. We walk into bookstores and we’re greeted with helpful labels telling us where to find books in particular categories. When you’re publishing a book, you’ll even be asked what “genre” your book is.